MBA (Marketing)

B. Pharmacy

Senior Product Manager

 Spearhead strategic planning, marketing, and lifecycle management of a diverse Vaccine Portfolio, including HPV, Hepatitis A, Influenza, Varicella, and Shingles.
 Successfully launched Quadrivalent Influenza Vaccine (QIV) from Sinovac in Pakistan’s private market, managing the import, distribution, and marketing of 100,000 units.
 Currently leading the market preparation and launch planning for Varicella-Zoster Virus (VZV) vaccine, scheduled for rollout in 2025.
 Conduct in-depth market analysis using import data to identify growth opportunities, forecast demand, and evaluate competitive dynamics.
 Maintain regular correspondence with parent companies as the official importers, collaborating closely with International Business Development and Marketing teams.
 Build and nurture strong relationships with KOLs and major health societies (PPA, SOGP, FIGO, SOGO, IPVS, EPI, JHPIEGO, NITAG).
 Active member of the FPCCI Standing Committee on Vaccines and Biologicals, organizing high-level meetings to support immunization advocacy and policy discussions.

Product Manager

 Managed a Nutraceutical brand portfolio valued at PKR 486 million, launched in mid-2019.
 Developed and implemented strategic plans, oversaw sales team hiring, and established policies for the team.
 Conducted training on Sales Force Effectiveness and business analytical skills.
 Monitored inventory levels, prepared marketing tools, and coordinated BTL and consumer brand activities.
 Managed the Genome Sequencing Portfolio (valued at PKR 87 million), launched in June 2022.

Product Specialist

 Gained 9 years of experience in diversified roles across Vaccines (2009–2015) and Dermatology/Skin Health (2015–2019) within the Consumer Health Care division.
 Successfully engaged Pediatricians, Gynecologists, Dermatologists, and GPs through scientific detailing and brand support.