Master of Business Administration (MBA)

I have passed Master`s in Business Administration, majors in Marketing from IBA, University of Sindh in year 2002.

Management Development Programme (MDP)

An executive development program focused on strategic leadership, financial acumen, operations excellence, and people management, designed to strengthen decision-making and enterprise-level business perspective.

Commercial Director

As Commercial Director at Himont Group, lead the company’s commercial vision, driving revenue growth, profitability, and market leadership through strategic oversight of national sales, marketing, and portfolio management. Steered high-impact commercial initiatives, optimized product mix and pricing strategies, and ensured cross-functional alignment to support business objectives. Having a strong focus on team development, institutional partnerships, and market intelligence, to consistently deliver commercial excellence and sustainable business growth.

• Developed and executed commercial strategies aligned with corporate growth targets and market dynamics.
• Directed national sales and marketing teams, driving performance through clear KPIs, team development, and strategic brand planning.
• Managed full P&L responsibility, optimizing pricing models, product mix, and commercial operations to maximize profitability.
• Led market research and competitive analysis to inform portfolio expansion, product positioning, and customer engagement.
• Ensured seamless collaboration across supply chain, production, regulatory, and finance to support commercial execution.
• Strengthened relationships with key customers, institutional buyers, and distribution partners for long-term business sustainability.
• Built a high-performing commercial leadership team with clear succession plans and performance culture.

Business Manager --> Business Unit Head --> Director Business Unit

Spearheaded financial growth of the assigned business unit through excellent oversight and leadership of 139 marketing and sales personnel comprising 104 Representatives, 22 Field Managers, 6 Sales Managers, 2 Heads of Sales, 1 Assistant Product Manager, 1 Product Manager, 1 GPM, 1 Business Manager, and a Senior Assistant Manager Marketing Services. Guide sales and marketing personnel to accomplish sales objectives and implement top-tier brand strategies, respectively.
 Realized significant sales expansion by amplifying revenue from PKR 1B to PKR 2B between 2019 and 2024.
 Registered successive growth in Synflex sales to yield revenues worth PKR 426M, PKR 857M, and PKR 1B in 2017, 2020, and 2022, respectively.
 Leveraged product lifecycle management expertise to ensure seamless development and launch of Synflex Gel, Synflex-M, Dow-D, and Krotam.
 Led smooth organization of multiple social events, conferences, seminars, refreshers, and training sessions and strengthened workforce stability as evidenced by decreasing employee turnover from 35% in 2021 to 10% in 2024.
 Drove performance improvement and excellence substantiated by enhancement of Unique Chemist Count (UCC) from 22K in 2020 to 31K in 2024.
 Steered 24% enhancement in Musidin sales during the COVID-19 pandemic in 2020, enabling it to acquire a prominent rank among the top 5 brands in the Tizanidine market.
 Enhanced brand visibility for Synflex and Proxen by making significant contributions to seamless consolidation of Martin Dow and ICI business operations.
 Drove product success as evidenced by realizing 85% growth for Krotam in the molecule category.
 Enabled Bon-One to sustain the leading position in IMS rankings, thus effectively solidifying its market leadership.
 Successfully expanded product portfolio by spearheading smooth introduction of Musidin SR, Prelin, Fusiderm tablet, and Cal One-D into the pharmaceutical market.
 Boosted performance of marketing and sales teams through successful deployment of Sales Force Excellence (SFE) to maximize productivity.
 Maintain in-depth knowledge and comprehension of assigned product lines through close collaboration and coordination with the product team.
 Steer continuous improvement across marketing and sales team performance by conducting quarterly and annual evaluations and functioning as a competent motivator and mentor.
 Utilize solid budgeting and forecasting expertise to improve overall fiscal performance of the business unit while ensuring efficient and effective profit and loss (P&L) management.
 Successfully navigate competition and market dynamics by optimizing and improving business strategies in line with the latest market conditions.
 Demonstrate hands-on proficiency in utilizing a wide array of tools such as SFE, market research, and sales dashboards, Microsoft Teams, and the company’s intranet portal.
 Utilize effective reporting methods to relay critical information to the Chief Operating Officer – Commercial regarding annual appraisals, yearly budgets, quarterly action plans, ROI, rolling sales forecasts, and monthly business unit progress.
 Guide marketing personnel to organize and manage the entire product lifecycle from development to market introduction.

Product Manager --> Sr. Product Manager --> Group Product Manager

Propelled product sales by assessing competitor offerings to devise recommendations for product enhancements. Captured winning opportunities through generation of compelling business cases and proposals. Oversaw all aspects of development of new products and improvements within the current product line.
 Realized product development and management goals by onboarding, coaching, motivating, and closely monitoring product team members.

Product Manager

Various Sales Positions --> Product Manager

Territory Manager