About Junaid Malik

  • Academic Level  Master’s Degree
  • Gender  Male
  • Industry  business-development
  • Viewed 50
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About me

  • Dedicated and resourceful business management professional with 20 years of versatile experience in the areas of Business Strategy Planning, Sales Channel Development and Key Account handling
  • Proven expertise in business planning, target setting, directing teams to deliver day-to-day operations and achieving pre-defined organizational objectives in terms of sales volumes, revenue generation and market growth
  • Acquired proficiency in Sales, Business Development, Distribution, Channel Development (strategy & monitoring), Market Intelligence, and Competitor Analysis.
  • Competent at implementing solutions in accordance with customer requirements, with an aim to improve customer satisfaction levels
  • Possess keen understanding of creating new business opportunities, with ability to sustain a positive work environment for accomplishment of organizational goals

 

Core Skills/ Competencies:

 

  • Strategic Planning
  • Business Planning/Development
  • Channel Development/Management
  • Familiar with SAP/ERP Environment

 

  • Key Account Management
  • Sales / Marketing Management
  • Client Relationship Management
  • Cross Functional Team Coordination
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Education

  • 2000 - 2002
    Preston University, Karachi

    Master of Business Administration (MBA)

    I have passed Master's in Business Administration with major in Marketing.

  • 1996 - 1998
    Karachi University, Karachi, Pakistan

    Bachelor of Science

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Experience

  • 2019 - Present
    Service Industries Ltd. (Tires & Tubes Division)

    Regional Sales Manager - South

    Accomplishments:
    • Managed Sales portfolio of PKR. 4.1 billion in 2023.
    • Achieved 52% Sales Revenue Growth in 2023 vs LY through Sales Channel Network.
    • Launched New Segment – Agriculture Tyre.
    • Achieved Annual Targets in both Rickshaw/LT/ Ari Tyre & Tube categories.
    • Developed Distribution/ Dealers’ Network to achieve Sales & Growth targets.
    Accountabilities:
    • As Sales Head -South, involved in end-to-end business planning (budgeting, targets planning, forecasting, & business development) & management process.
    • Accountable to deliver pre-defined annual targets of region (Sindh, & Baluchistan)
    • Handle business development function to facilitate increase in sales volumes through Dealers network.
    • Manage & recover Credit Collection from dealers as per deadline keeping aging within limit and ensure adequate stock available at dealers to serve market.
    • Recommend and Collaborate for New Product Development in Tyres & Tubes as per market/customer demand.
    • Ensure dealers comply company policies.
    • Resolve dealers’ issues in line with company policy and ensure interest of both partners have been met.
    • Market Intelligence to oversee competition activities and schemes to drive business in region accordingly.
    • Plan & Execute BTL activities in region for business development.

  • 2018 - 2019
    Panther Tyres Ltd.

    Regional Sales Manager - South

    Accomplishments:
    • Achieved Annual Target of 979 million (in value) in Tires & Tubes category
    • Achieved annual 46% Growth through Dealer(s) Network
    • Expand Dealers Network (new dealer appointment) in region
    • Launched Lubricant and Motorcycle Parts

    Accountabilities:
    • As Sales Head -South, involved in end-to-end business planning (budgeting, targets planning, forecasting, & business development) & management process.
    • Accountable to deliver pre-defined annual targets of region (Sindh, South Punjab & Baluchistan, Pakistan)
    • Handle business development function to facilitate increase in sales volumes through Dealers network.
    • Manage & recover Credit Collection from dealers as per deadline keeping aging within limit and ensure adequate stock available at dealers to serve market.
    • Ensure dealers comply company policies.
    • Resolve dealers’ issues in line with company policy and ensure interest of both partners have been met.
    • Market Intelligence to oversee competition activities and schemes to drive business in region accordingly.
    • Plan & Execute BTL activities in region for business development.

  • 2016 - 2018
    Exide Pakistan Ltd.

    Assistant General Manager

    Accomplishments:
    • Achieved Annual Target of 449,000 batteries also Net Average Value Target of Rs. 6500 per battery
    • Achieved 18% Growth through Dealer(s) Network

    Accountabilities:
    • As RSM, involved in end-to-end business planning (budgeting, targets planning, forecasting, & business development) and sales target development & management process.
    • Accountable to deliver pre-defined annual targets (Volume & Credit Sales) of region (Sindh, Baluchistan)
    • Handle business development function to facilitate increase in sales volumes through General Trade Channel (Retail/wholesale & Key Accounts).
    • Led sales team to achieve targets; trained and developed team competence to benefit the organization
    • Developed and maintained healthy relations with trade, to improve sales numbers and revenue
    • Appointment/handling of Dealers/Distributors in region with focus on sales & business development targets
    • Focal point to resolve dealers/distributors issues for smooth operations in connection with sales team.
    • Manage overall coordination, functional management and leadership of Sales Operation activities with cross functional department.

  • 2014 - 2016
    Hi-Tech Lubricants Ltd.

    Regional Sales Manager - South

    Accomplishments:
    • Instrumental role in the achievement of Sales Volume from 435000 to 1 million Liters for ZIC include Diesel, Gasoline and MCO Oil category
    • Developed retail business and successfully delivered sales volume growth of 46% vs 2014.
    • Initiated activities to enhance market reach and increased availability (Distribution Channel) of ZIC products in the region, eventually resulting in highest sales growth
    • Develop distribution channel from 10 to 24 Distributors in South Region

    Accountabilities:
    • As Regional Sales Manager, involved in end-to-end business planning and sales operations management
    • Accountable to deliver pre-defined monthly as well as annual sales target for ZIC Oil, in the region
    • Handle business development function to facilitate increase in sales volumes through untapped segments and ensure availability at General Trade (retail & Wholesale).
    • Led sales team to achieve targets; developed team/distributor’s competence via training need assessment process (TNA).
    • Developed and maintained healthy relations with Channel Partners (Distributors/Dealers) by deploying sales management system (ERP).
    • Management/appointment of Distributors in region with focus on both primary and secondary sales targets are met by distributors.
    • Manage and resolve market and distributors issues for smooth operations.

  • 2010 - 2013
    Coca-Cola Beverages Pakistan Ltd.

    Sales Manager

    Accomplishments:
    • Acknowledged for accomplishment of annual sales & distribution target of 550,000 cases in 2012
    • Generated annual sales volume growth of 25%
    • Instrumental in conversion of conventional retail sales routes from Spot Sales to Pre-Sell
    • Part of successful planning and execution of RED (Right Execution Daily) project to enhance penetration of Coca-Cola and other brands at Modern and General Trade.
    • Ensure product availability through coverage and visibility at General Trade (retail/wholesale) & Key accounts (LMTs).

    Accountabilities:
    • Set up strategic partnerships with potential distributors to maximize market penetration
    • Developed and managed Modern Trade Channels, such as Large/Small Super Stores, General Stores, Pan Shops, Beverage’s vendors and HoReCa segment to increase sales.
    • Collated market intelligence on competition & market trends for reengineering/ restructuring of business strategies
    • Handled retail sales and channel development operations, focusing on numeric and weighted distribution with a view to achieve pre-defined targets
    • Groomed & mentored the sales team in accomplishment of monthly / annual targets
    • Monitored performance of team members and rendered productivity enhancement feedback against KPIs
    • Participated in customer meetings with regards to negotiations/ discounts offers/ agreements
    • Focused on maximizing brand awareness through implementation of various promotional schemes
    • Updated and ensured compliance to sales/ operational procedure by dealers

  • 2006 - 2010
    Mobile Zone (Distribution Partner Nokia, Samsung & Sony Ericsson)

    Sales Operations Manager - South

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Expertise

Sales Management
Business Development
Key Account Management
Retail
Wholesale
Team Management
Negotiation
Strategic & Analytical Thinking
Distributor/ Dealer Handling
Business Planning & Forecasting
MS - Office
B2B/ B2C
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Languages

English
Proficient
Urdu
Proficient
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Honors & awards

  • 2011

    Top Rank

    I got this award for extraordinary performance in sales.

  • 2019

    Launched Agriculture/ Farm Tires Range

    I have launched Agriculture/ Farm Tire range.

  • 2018

    Launched Motorcycle Parts

    I have launched/ introduced Motorcycle parts.

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