I am an complished MBA professional with 25+ years of dynamic experience in the FMCG and CPG sectors spanning both food and non-food categories.

KEY HIGHLIGHTS:

■ International Exposure:

Throughout my career, I remained actively engaged in workshops and business meetings across Pakistan, UAE, and Europe, including Denmark, Sweden, Spain, Switzerland, Germany, and France. My global perspective enhances my ability to drive results in diverse markets.

■ Country Leadership:

I successfully led operations in two countries: the UAE and Pakistan. These experiences honed my strategic acumen and cross-cultural leadership skills.

■ Contributions to Leading Organizations:

▪ In UNITED ARAB EMIRATES I made significant contributions during my tenure with the IFFCO GROUP (DRY, FRESH AND FROZEN FOOD RANGES.) I have valid driving license of UAE.

▪ In PAKISTAN, I played pivotal roles at DAIRYLAND PVT LTD (DAYFRESH BEVERAGES), ZIL LIMITED (CAPRI BEAUTY SOAP, HYGIENE, PERSONAL CARE RANGES), RECKITT and SIEMENS.

ROLES I EXCELLED IN:

■ Founder and Managing Partner (Entrepreneurship Experience)

■ General Manager Commercial –

Led Brand Marketing, Sales & Distribution, Trade Marketing, Customer Care, Demand Planning and HR functions

■ General Manager Sales & Trade Category

■ Divisional Head of Sales

■ Regional Sales Head

■ Brand-Marketing Manager

■ Country / National Sales Manager

■ Sr. Asst. Brand Manager

■ Regional Sales Manager

■ Assistant Brand Manager

■ Marketing Services Manager

■ Marketing Consultant

■ Marketing Intern

■ Other Roles

EXPERTLY MANAGED CATEGORIES IN MARKETING AND SALES:

■ PERSONAL CARE, BEAUTY CARE, HYGIENE, SKIN CARE, COSMETICS:

Managed Beauty Soap / Personal Care ranges, face wash, hand wash, and sanitizer ranges etc.

■ HOME CARE:

Contributed to branding and sales of insecticides, shoe care, lavatory care, floor care, detergent, and utensils care.

■ DAIRY & BEVERAGES AND AMBIENT FOOD:

Ensured excellence in pasteurized and ambient/UHT milk ranges, yogurt, ice cream, flavoured milk, and dairy shakes etc.

■ DRY FOOD:

Successfully handled biscuits, cookies, snacks, confectionery, wafers, edible oil, ghee, shortening, flour, semolina, pasta, spices, culinary and condiments (including mayonnaise, ketchup, and sauces)

■ FROZEN FOOD:

Managed ice cream, chocolates, margarine, and frozen food – including meat, seafood, and bakery ranges.

■ CHILLED / FRESH FOOD, POULTRY:

Crafted effective marketing and sales strategies to significantly boost sales of pasteurized milk, shakes, fresh and thawed chicken (with a 3-day shelf life), and eggs.

■ OTHER:

Contributed to diverse sectors, including Private Labelling, cement, housing, and time-share (holiday homes / vacation ownership)

My detailed qualifications are outlined in attached CV. You can find all recommendations and references on my LinkedIn Profile:

http://ae.linkedin.com/in/imranatta

I am open to relocate and can join on immediate basis. Looking forward to hearing from you soon. Thank you.

Best Regards,

Imran Atta

Email: imran_atta@hotmail.com

Cell phone and WhatsApp: +92 321 1655555, +971 56 6452252

REFERENCES:

1. Mr. Abdul Jabbar, CEO IFFCO Group Oils & Fats Vertical (Geographies) UAE, +971 56 1777259

Ex CEO – IFFCO Sales & Distribution Services UAE

Ex CEO – IFFCO BEAUTY – GLOBAL

2. Mr. Sheikh Ata-ur-Rehman, Chief Financial Officer, ZIL Limited, Pakistan +92 334 3121171

3. Mr. Dinesh Menon, Ex CEO – IFFCO Sales & Distribution Services UAE, +971 55 5137889

4. Mr. Sergio Sousa, Ex Managing Director IFFCO Group, CCO Silal Group UAE +971 55 5136901

5. Mr. Hasnain Hukumdad, Ex Director Firebolt63 Agency for Dairyland-Dayfresh, +44 7415349925

6. Mr. Ahsen Idris, Group CEO: The Content Company, Blitz Advertising, Spark, BDigital +92 300 8247841